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Moschino Cheap & Chic I Love Love Eau de Toilette is a bright and optimistic scent, bursting with sunlight and love. From the moment it opens, with a sparkling blast of citrus and red currant, this fragrance feels like a hot summer day on a white sand beach. A floral core of Lily-of-the-Valley and tea rose adds a touch of femininity, which is then made all the sweeter by notes of sugar cane and cinnamon. Throughout, an unusual note of bulrush brings an aquatic twist to this eau de toilette, fresh as the seaside. As the fragrance begins to fade, a note of musk slips into the drydrown, conveying both softness and comfort.

The original Moschino Cheap & Chic bottle, inspired by the whimsical proportions of cartoon character Olive Oyl, has also been refreshed to match this fizzy eau de toilette. The frosted blue glass brings to mind the freshness of the seaside, while the orange stopper is suggestive of the sunny, sparkling citrus notes that open the fragrance.