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An intense treatment for brittle, damaged hair.


For hair that’s on its last legs, there’s the Previa Reconstruct Regenerating Treatment. Think of this deep conditioner as fillers for your hair - it’s set to work on areas of damage and weakness, giving you stronger, softer hair overall. It’s also made with truffle extract, so you know it’s fancy. No sulfates, no parabens, no mineral oil, no animal-derived ingredients.


Why will I love the Previa Reconstruct Regenerating Treatment?

Intense treatment for damaged hair
Filler effect on damaged areas
Hair feels healthier and stronger
Hydrating, softening
Made with white truffle extract
Works to fill compromised areas of the hair
Plumping effect
Adds softness and shine
Fresh green scent with notes of bergamot, hyacinth, vetiver and tobacco


Who is the Previa Reconstruct Regenerating Treatment best for?

So this line is aimed at damaged, brittle hair. Those anti-ageing properties make it ideal for hair which has been lightened. It’s safe to use on coloured hair, and suits all hair types and textures.


How should I use the Previa Reconstruct Regenerating Treatment?

First, wash your hair. Then, gently towel your hair off so it’s damp rather than dripping wet, and apply this conditioner from root to tip. For best results, work through with a wide-toothed comb and massage. Leave it to work for 3-5 minutes, rinse, and style. Leave it on for a little longer if your hair is feeling particularly rough. You might like to alternate with the conditioner from this collection.


Key ingredients:

Ginseng extract
Tuber magnatum extract
Vitamin B
Cocodimonium hydroxypropyl
Hydrolyzed wheat protein
Hydrolyzed soy protein